In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Gordon Cindrić about why white-label products fail in sales—not due to features, but unclear experiences. Gordon shares a real client case, unpacking how feature flags, modular design, and tailored demo flows can better align with buyer decision-making and improve conversion outcomes.

In this Talking Roadmaps teaser, Phil Hornby speaks with Stefan Miteski about the real challenge behind scaling: lack of sync between business and engineering. Drawing on his experience at Mercedes-Benz, Stefan previews how the Service Maturity Framework creates shared understanding of “where you are today” to unlock better decisions and alignment.

In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Myles Sutholt about how small UX decisions compound into major adoption failures. Drawing on real-world healthcare deployments, Myles highlights how overlooked details—like language clarity and interaction design—can completely block users, challenging assumptions common in European B2B product development.