The Friction Tolerance Gap | Myles Sutholt @ Product World EU

In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Myles Sutholt about how small UX decisions compound into major adoption failures. Drawing on real-world healthcare deployments, Myles highlights how overlooked details—like language clarity and interaction design—can completely block users, challenging assumptions common in European B2B product development.

This is a preview of what Myles will share on stage at Product World EU. Come and join us in Opatija, Croatia, on the 5th and 6th of May!

Here is an audio-only version if that’s your preferred medium - and you can access it through your favourite podcasting platform if you prefer (Apple, Spotify, Amazon).

Look out for the next Product World EU Teaser with Stefan Miteski tomorrow!