In this Talking Roadmaps bonus episode, Justin Woods speaks with Thomas Hartmann about why many B2B organisations struggle to move from project mode to true product mode. They explore how roadmaps expose deeper organisational behaviour, the risks of customer-driven feature delivery, the seven core challenges behind project thinking, and why scalability—not frameworks—is the real driver of product transformation.

In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Nesrine Changuel about her new book and the power of designing for delight. Nesrine shares how companies like Google, Spotify, and Skype infused emotional connection into products, why “deep delight” drives retention, revenue, and referrals, and how tools like the Delight Grid help product teams map functional and emotional motivators. Discover practical ways to prioritize delight in your product roadmap.

In this bonus episode, Talking Roadmaps cohosts Justin Woods and Phil Hornby reflect on Season 1 and share key takeaways from 70 expert interviews on roadmapping. They discuss the evolution of their thinking, the importance of visualization, and how AI might impact roadmapping. The episode introduces a new direction for the channel—seasonal deep dives, starting with Product Operations. Expect insights from leading experts and continued exploration of best practices in roadmapping and product strategy.