In this Talking Roadmaps bonus episode, Phil Hornby speaks with Ethan Talwar about why industrial AI isn’t just “AI at scale.” They unpack the hidden complexity behind infrastructure systems, from the need for reliability and domain-specific models to the interplay of technology, people, and processes. Ethan shares practical lessons from deploying AI in real-world industrial environments, helping product teams rethink how to move from experimentation to commercially viable solutions.

In this Product Strategy Panel teaser, Phil Hornby speaks with Antonio Perić Mažar, CEO of Locastic, about breaking down silos between product and engineering and applying AI with purpose, not hype. Drawing on 15+ years of experience, Antonio shares practical lessons from real project successes and failures, highlighting how experimentation, tighter collaboration, and value-focused thinking can drive faster delivery, stronger teams, and products customers truly pay for.

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Tatjana Kotarski about why organisations that excel at delivery still fail to create value. Drawing on a real transformation case, they explore how the PERO Model™ emerged from practical challenges—highlighting ownership gaps, misaligned systems, and the limits of governance—and how evolving PMOs into value-focused capabilities unlocks measurable product outcomes.

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Miljenko Baković about the realities behind product strategy. They explore why strategy isn’t a fixed framework, but a context-driven tool shaped by experience, failure, and decision-making needs. Miljenko shares his perspective on defining product vision through customer value, not features, and highlights lessons from scaling products across startups and automotive innovation.

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Marija Matokanović ahead of the Product Development Panel at Product World EU. They explore how AI is reshaping product roles, challenging assumptions about the future of product ownership, and influencing both work and personal life. Marija highlights generational perspectives, evolving development processes, and why adaptability—not rigid roles—will define successful product teams.

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Chris Compston about his Product World EU keynote, Make the Product Shift. Chris goes beyond theory, unpacking why many organisations fail to move from project to product despite strong principles. He explores capability gaps, ineffective “label changes,” and the need for coordinated organisational evolution, sharing practical insights from working across startups to enterprise-scale companies.

In this Talking Roadmaps bonus episode, Phil Hornby sits down with Silvija Gelevski ahead of the Product Strategy Panel at Product World EU. Silvija challenges the common misconception that strategy is just prioritisation, sharing insights from 60+ global projects on aligning teams, markets, and technology. She explains why winning products come from deliberate choices, strategic clarity, and resilience—not simply shipping faster.

In this Talking Roadmaps teaser, Phil Hornby speaks with Esra Yetis about why transformation efforts collapse despite heavy investment in AI and modern tooling. Esra highlights the hidden organisational bottlenecks behind failed change, challenges the myth that process equals control, and explains how leaders can design empowering guardrails instead of bureaucracy to unlock faster, more resilient product teams.

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Ana Zrno, Product Operations Director, about moderating the Product Operations Panel at Product World EU. They explore misconceptions around AI replacing product ops, why first principles still matter, and how human-centric thinking underpins effective operations. Ana shares practical insights from her experience, highlighting how grounding teams in fundamentals enables better decisions, stronger products, and adaptability in an AI-driven landscape.