How do you make product operations successful? | Patrícia Cadete + Anabela Cesário

In this episode, Phil Hornby speaks with Anabela Cesário and Patrícia Cadete from OutSystems about what makes product operations successful. They dive into how product ops acts as an enabler—not a gatekeeper—focusing on collaboration, simplification, and impact. From driving adoption through co-creation to building an internal academy and operational dashboards, they share concrete practices and philosophies to scale product organizations without bureaucracy.

Anabela Cesário is a Product Management leader and coach passionate about helping teams build products that customers love. With 20+ years of experience, she has successfully built both products and teams from scratch for startups and Fortune 500 companies.

Currently, she serves as the VP of Product Management at OutSystems, reporting to the CPTO. Anabela leads multiple teams, including Product & Engineering Operations (an award-winning team), Product Ownership, Technical Knowledge, and Field Strategy & Support.

She enjoys engaging in discussions on fresh starts, product management, operations, scaling teams, and yoga!

Patrícia is a storyteller by training and by heart. After some time as a TV Journalist, she found a different path in the intersection of all things people, product, and marketing over the past 10+ years.

At OutSystems, she leads R&D Employee Experience, overseeing technical learning, internal communications, and team engagement initiatives. Before, she led their Product Management Academy, helping to grow the next generation of product leaders.

Before OutSystems, Patrícia led the global employer branding strategy at Feedzai, driving brand awareness and recruitment marketing efforts. Her career also includes pivotal roles in small startups, where she contributed as a product manager, account manager, and marketing manager.

Patrícia is also passionate about education and sharing her knowledge, teaching the “Storytelling for Builders” course in the Executive Training Advanced Programs at Carnegie Mellon Portugal Academy.

Here is an audio-only version if that’s your preferred medium - and you can access it through your favourite podcasting platform if you prefer (Apple, Spotify, Amazon).

How do you make product operations successful? | Patrícia Cadete + Anabela Cesário
Patrícia Cadete, Anabela Cesário and Phil Hornby

In the next episode we are talking to Topher Fox, Director of Product Operations @ Aerospike. So watch out for Season 2 - Episode 7!

Phil Hornby

Co-host of Talking Roadmaps

Passionate product professional. Helping entrepreneurial product teams to be successful. Coach. Trainer. Facilitator.

https://www.linkedin.com/in/philhornby/
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Should ProductOps be centralised or localised? | Topher Fox

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Does Product Ops have an identity crisis? | Jenny Wanger