Why we need more "WOW" in Product Management - Johannes Robier @ Product World EU

In this Talking Roadmaps bonus episode, Phil Hornby speaks with Johannes Robier about shifting product thinking from feature obsession to emotional impact. Robier challenges the “killer feature” mindset, explaining why products overloaded with functionality often fail to resonate. Instead, he shares how intentionally designed “wow moments” drive advocacy, delight, and memorability—grounded in years of research into the science of user experience and emotional engagement.

This is a preview of what Myles will share on stage at Product World EU. Come and join us in Opatija, Croatia, on the 5th and 6th of May!

Here is an audio-only version if that’s your preferred medium - and you can access it through your favourite podcasting platform if you prefer (Apple, Spotify, Amazon).

Look out for the next Product World EU Teaser with Vedran Krizek tomorrow!