Should you roadmap your positioning?

YouTubePodcastExpert Interview
Written By Phil Hornby

Season 1 - Episode 41 is our latest instalment, in this one I interview April Dunford.

April Dunford is the world’s foremost authority on product positioning. As a consultant to fast-growing technology companies, April helps make complex products easy to understand and love. April is also the author of the bestselling book on positioning, “Obviously Awesome” and the soon-to-be sales classic, “Sales Pitch.”

Have a watch and if you enjoy the video don’t forget to subscribe to the channel, like it and maybe sign up to our mailing list!

Here is an audio-only version if that’s your preferred medium - and you can access it through your favourite podcasting platform if you prefer (Apple, Spotify, Google, Amazon).

In the next episode we are talking to Jeff Gothelf, Coach, Author and Keynote Speaker. So watch out for Season 1 - Episode 42!

Phil Hornby

Co-host of Talking Roadmaps

Passionate product professional. Helping entrepreneurial product teams to be successful. Coach. Trainer. Facilitator.

https://www.linkedin.com/in/philhornby/
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