In this Talking Roadmaps bonus episode, Phil Hornby speaks with Karlo Šegota, moderator of the Product Strategy Panel, about turning strategy from a static document into a living, company-wide practice. They explore the cultural challenge of embedding strategy into daily work, aligning teams around shared values, and scaling products without losing customer focus—drawing on Karlo’s experience leading growth across multiple international markets.

In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Gordon Cindrić about why white-label products fail in sales—not due to features, but unclear experiences. Gordon shares a real client case, unpacking how feature flags, modular design, and tailored demo flows can better align with buyer decision-making and improve conversion outcomes.

In this Talking Roadmaps teaser, Phil Hornby speaks with Stefan Miteski about the real challenge behind scaling: lack of sync between business and engineering. Drawing on his experience at Mercedes-Benz, Stefan previews how the Service Maturity Framework creates shared understanding of “where you are today” to unlock better decisions and alignment.

In this bonus episode of Talking Roadmaps, Phil Hornby speaks with Myles Sutholt about how small UX decisions compound into major adoption failures. Drawing on real-world healthcare deployments, Myles highlights how overlooked details—like language clarity and interaction design—can completely block users, challenging assumptions common in European B2B product development.

In episode 25 of Talking Roadmaps, Phil Hornby speaks with Gerisha Nadaraju about how Product Operations enables momentum in scaling organisations. They explore when POps becomes necessary, how it drives alignment across teams, and why success depends on solving real organisational pain points rather than over-engineering processes. Gerisha also shares practical advice on adopting a product mindset, focusing on adoption, and balancing short-term fixes with long-term strategy.

In Episode 24 of Talking Roadmaps, Justin Woods speaks with Jake Burghardt about whether Product Operations can multiply the impact of research. They explore how research often goes unused, how Product Ops can operationalise insights across teams, and practical ways organisations can ensure discovery work actually influences product decisions and roadmaps.

In episode 23 of Talking Roadmaps, Justin Woods speaks with Anna Prevo about the evolving shape of Product Operations and when it needs to change. They explore scaling beyond 100 people, clarifying boundaries between Product Management and Product Ops, avoiding process dogma, strengthening experimentation and data loops, and improving product–go-to-market alignment to drive speed, clarity, and ROI.

In this bonus episode of Talking Roadmaps, Phil Hornby sits down with Matt LeMay to unpack what “impact” really means for product teams. They dig into existential business goals, why teams over-optimize proxy metrics, the dangers of the low-impact death spiral, and how tools like One Page / One Hour and multi-option framing help teams trade velocity theatre for real commercial outcomes.

In Episode 22 of Talking Roadmaps, Phil Hornby interviews Jonathan Sheffi on How to make product ops indispensable. They unpack when product operations truly adds value, how it scales teams without turning into bureaucracy, and why treating product ops as an internal product is key. The conversation covers segmentation by product maturity, building trust with PMs and leaders, avoiding “process police” traps, and proving ROI through focus, insight, and enablement.